Master Your Identity: The Secret to Building Trust, Reputation, and Impact

Most Leaders Learn This Too Late:

(I wish I'd learned this lesson 10 years ago)

Your identity is your greatest asset—own it

We often hear about personal branding.

But it's much more than your profile picture or job title.

Your personal brand is the essence of who you are.

10 questions that uncover what truly defines you:

1. Your Emotional Impact

- How do you make others feel?
- The connections you create speak louder than any resume
- Your attitude is contagious. Make sure it's worth catching.

2. The Experiences You Create

- What memories do people associate with you?
- Someone out there still thinks of you since you were kind to them.

3. Your Reputation

- What do people say when you're not in the room?
- It takes years to build a reputation and seconds to ruin it

4. The Trust You Build

- Do you keep your promises?
- Trust takes years to build, seconds to break, and forever to repair.
- Be the person you needed when you were younger

5. Your Personal Story

- What journey has shaped you?
- Your struggles are part of your story. Don't edit them out.

6. Your Core Values

- What principles guide your decisions?
- Stand for something, or you'll fall for anything

7. Your Communication Style

- How do you express your ideas?
- Speak in a way that makes others want to listen

8. The Culture You Foster

- What environment do you create around you?
- Be the change you wish to see in your workplace

9. Your Unique Identity

- What makes you, you?
- Be yourself. Everyone else is taken.

10. Your Vision

- What future are you working towards?
- Dreams don't work unless you do.
- Your future is created by what you do today, not tomorrow.

It took me years to realize:
You're not just a job title or a social media profile.

You're a complex, evolving individual
With the power to impact the world