Aside from hopping from one property to another with prospective investors and conducting virtual clarity sessions with diasporan real estate investors, my second most treasured activity (which I perceive as a way of giving back) is training people to leverage selling real estate as a tool for wealth creation.
The real estate sales industry in Nigeria is the largest informal employer of labour, and this number is unlikely to decrease anytime soon as long as Christ tarries.
Commercial Break:
I am Eze Maximus Chukwujindu. I am a real estate sales trainer with 5+ years of experience. I help realtors build a $1B+ annual sales brand.
My team and I at Win Realty and Win Business School have successfully trained 300+ satisfied clients in the last 5 years
One might argue that there are numerous ways to earn money in Nigeria currently, but none has a lower entry threshold and requires less experience such as selling real estate. In this industry, all you need is your energy and discipline—at least for now.
Below are some non-negotiables you must know and implement to start well as a real estate consultant/realtor in Nigeria.
Decide: No More Excuses
“Success starts the moment you run out of excuses and step into resolute action.”
–– Maximus Eze
Every top realtor you admire today shares a common trait: they made a firm decision to pursue selling real estate for life. Like I will always advise newbies in the real estate sales industry, decisiveness saves you time, energy, and money. It fosters focus and puts you in a position where you can outlast any competition. Selling real estate won’t reward half-measures or wavering hearts.
Long ago, I watched a young mentee of mine show up to property trainings and inspections in worn-out shoes and faded shirts. I watched him chew on my first and most important principle of DECISIVENESS, and soon enough, he saved and bought clean pairs of shoes, some clothes, a simple blazer, and upgraded his phone.
That’s what the power of focus can afford you. He was able to sacrifice his savings for such a course because he made this is what he’s going to do for life, come rain or shine.
In a time where most approach selling real estate with a wavering mindset, deciding to do real estate sales for real and for a lifetime puts you as the proper realtor, businessman, and business owner.
Soon, clients began to see him as “the professional.” His close rate tripled in six months—not due to his suit, but because he committed to a lifelong career in real estate sales, which enabled him to invest in improving both his mindset and appearance.
Here are my recommended actionable points:
- Decide that you have become a realtor for life.
Identify one thing you’ve been making excuses about—maybe your dress, your online presence, or your commitment. Change it today.
Buy one or endeavour to get to buy one item that improves your image—even a lovely shirt or functional phone.
Write down your new goal as a personal promise: “From this day, I am committed to being a lifetime, reputable, and successful realtor.”
Success Is Built with Time and Effort
“The things you do daily compound into fortunes you never imagined. Seeds become forests, but only when you water them every day.”
–– Maximus Eze
Real estate sales is not a quick-money venture. A house won’t sell to the first person who sees your flyer. Land deals can take weeks or months to close. In fact, as a newbie Realtor, you need to understand the effect that having “staying power” can have on your career generally.
I personally think that success in anything in life loves attrition. It will deal with you to test your endurance and perseverance levels. And understanding this factor will go a long way in helping you maximise your time and effort.
Use your time and energy to learn from successful realtors and coaches. These will help you learn about the activities that will lead to the sale.
Be mindful of subtle distractions and the gut feeling to give up that will bedevil you in this wholesome but challenging career you’ve decided to pursue for life.
Early on, there was this new realtor/agent who posted land offers every day, got no enquiries, and was ready to quit. I asked her to stick to the process for sixty days, showing up online and joining as many inspections as she could, whether with her prospect or not.
Thanks to some great real estate companies like ours, Win Realty, we provide logistics every Wednesday and Saturday for free for inspections.
By month five, not only did she close her first three deals, but referrals began pouring in. Why? Because consistent action creates a “compound effect,” clients notice you over time.
And I will advise:
Set a 90 to 180-day work calendar. Track every viewing, post, call, and follow-up.
Celebrate every small step. Each WhatsApp post or client question moves you closer to a deal.
Never quit before you see the result. Remember: results come to those who persist longer than their doubts.
Take Total Responsibility for Your Results
“If it’s going to work, it’s up to me. Blame is a suitcase; winners leave it at the door.”
–– Maximus Eze
Top-selling realtors/agents never wait for miracles. They go after them.
One of the things that kills most Realtors’ careers is excuses and chronic attachment to comfort zones. These two will make you feel like all the odds are stacked against you (of course, they are, especially for a rookie like you), but that’s where the true breakthrough comes from—your ability to flip the script and accept responsibility.
For Christ’s sake, you’re new to this thing. Why think it’s going to be easy in the first place, dear realtor/agent?
Find ways to eliminate excuses as quickly as possible. If it’s about the product, invest in learning about it and be fast about it. The same principle applies to managing objections and overcoming any other challenges you may encounter.
There was a basic scenario that played out with one of my mentees, who is now a top seller in the industry.
She once struggled to close sales because properties were far away, and she didn’t have the luxury of cash to visit the site weekly or on weekends, when she was supposed to have a chance to go see them. Family demands crept in.
I told her that instead of complaining, she should partner with another realtor/agent who has the largesse to do site inspections and ask her to record the sites/properties and send her videos.
She did exactly as I instructed, voice-overing the clips, posting them on her social media, and closing two deals without visiting the estates or properties.
But here’s my caveat:
As a realtor/agent, make sure you find time at least twice monthly to visit/revisit the properties on your listings so as to get the most current outlook of the properties and to also retain or solidify your influence and trust factor.
I provided the above example to illustrate that nothing, except for yourself and death, can prevent you from achieving your goals as a realtor.
Invest in Yourself
“How and what you show up with determines what doors open for you. The real estate commission you want won’t trust a careless first impression.”
–– Maximus Eze
Prospects judge long before you say a word. And of course, we all know that the only person who looks at the heart alone is God. All the other 8B+ humans lack the capacity to decipher what you’re harbouring in your heart, and as such, they are condemned to judge you based on what they see in and on you.
However, to be a top Realtor, you must invest in certain non-negotiables.
- Your looks: This is the first impression. You must look better than or like what you’re persuading others to buy or invest in. Once again, the first impression is often the lasting impression.
- Your mind: What goes into a mind comes out in a life. All you know defines your mind, and if you’re not bringing the stats, stories, and realistic projections that you need to educate your prospects, seek mentorship immediately. I have observed that many people initially gain opportunities based on their appearance, but when they speak, their inexperience and shallowness become evident, causing those opportunities to close permanently. Take up courses, read books, and follow top realtors.
- Your circle/relationships: Your network determines your net worth, whether you like it or not. As a realtor, you must learn to allow people into your spaces, and for the introverts and melancholics, this will send the “arrgh” feelings. But it is what it is. You must learn how to build relationships as a Realtor. There are 3 kinds of relationships you must build as a real estate consultant/realtor. I wrote this article specially for it.
Once, I met a realtor who transformed his real estate career by joining the Rotary Club in his city. His career took off as a result of that single move, and today, he is achieving outstanding results due to his investment in relationships through association.
Become an Expert on Product and Industry Knowledge
“To sell a plot is to sell possibility. But you must know where the value lies and how to guide your client’s eyes to see it.”
–– Maximus Eze
Clients don’t buy uncertainty. If you can’t answer questions confidently about land documents, neighbourhood landmarks, or value projections, they’ll walk. You must become an educator in your industry. This type of activity is what expert marketers tag “attraction marketing.”
I believe that educational content creators are the true change agents in their respective industries, and it is only a matter of time, provided they remain consistent, before they start to receive recognition for their efforts.
As a realtor/agent, you must become a voice in the industry, and that can only happen when you major in dishing out educational content daily (or in a consistent routine) to your audience.
What aids this principle is the non-negotiable act of investing in your mind through courses, books, and mentorships. Of course, you can’t say what you don’t know, and for you to educate people deeply about real estate investments, you must understand deeply about real estate investments.
My friend started by learning about every document required for a secure land sale, researching government plans, and learning the differences between certificates and deeds. His pitch changed from “Buy this land” to “Here’s how this land triples in value in two years.” Buyers saw him as the trusted advisor.
You too can become a trusted advisor today. Let me help you.
Here are how you can produce scroll-stopping educational content as a realtor/agent:
List key questions buyers might ask and answer them very well.
Visit your properties, know the environment, and take photos and note down value propositions (proximity to shopping, schools, and projects).
Create reels, long-form videos, and WhatsApp posts explaining not just “for sale” but “why this property is an investment.”
Seek Out Mentorship
“A mentor is a mirror and a map. You borrow their wisdom, dodge their mistakes, and speed up your journey.”
–– Maximus Eze
In a world and time where everyone is searching YouTube and Google for “shortcuts” and “secrets” to making money, the truest form of shortcut to creating wealth is MENTORSHIP.
I couldn’t even list all that I have gained just by deciding to pay for mentoring. It’s totally enormous. And for clarity’s sake, mentorship helps you to avoid mistakes that would’ve made the journey longer for you.
And that’s why I have dedicated my life, time, and energy to helping new realtors like yourself find their path to success in selling real estate as quickly as possible through blogs like this and my courses listed here.
No matter what you’ve heard about mentorship or bad past experiences with wack mentors, do not despise the role of true mentorship and its effect on your journey to success in this industry.
I can’t post all my mentees’ testimonials here, but you can share in that story. Prioritise mentorship today.
My honest recommended action points:
Find a mentor and pay them or serve them
Find a mentor by admiring and modelling (not copying) another agent’s methods and reaching out for informal advice.
Remember: “Follow those who know the road… but always offer value in return.”
Understand What Drives People to Buy
“The heart of real estate is not just land or houses—it’s the dream of security, prosperity, and belonging. Sell the dream, then show the deed.”
–– Maximus Eze
People buy for many reasons—capital gain, cash flow, status, and family. If you only push “plots available” instead of sharing stories or information about future developments, location expansion, government projects, or rental projections, you’ll lose sales.
People buy with emotions and justify with logic. Selling even a quarter plot of land will be challenging until you can pleasantly position that land in your prospect’s future. And this is what differentiates realtors in the industry.
You must master the art of storytelling and learn how to tell it authentically.
Learn the 10 core skills every Realtor must master in this course.
Become a Daily Lead Generator and Nurturer
“Each day you don’t post and prospect, someone else is winning your prospects. Consistency builds visibility, and visibility builds trust.”
–– Maximus Eze
Sales is a numbers game, but nurturing is the secret. Any day that goes by without you generating a new lead is a day you’re unintentionally killing your business. This lesson serves as a reminder that by becoming a realtor, you have also become a businessman and a business owner.
You might be wondering how this works; essentially, a business is defined by having a market-fit product, effectively marketing that product to an interested audience, and managing the income generated.
Yes, you’re right to wonder about this, but since you’re paying yourself as a real estate consultant/realtor, you’re a businessman or at least a sole proprietor or intrapreneur.
Keeping this in mind will motivate you to stay alert, appreciate each day, and focus on generating and nurturing new leads. In the multitude of leads lies financial freedom for every business or realtor.
You can try these daily:
Post online daily: use Facebook, Instagram, WhatsApp status, TikTok, and LinkedIn.
Run simple, low-budget ads always and scale up your budget as the sales begin pouring in, but never neglect organic posts.
Save every client/prospect number in a CRM (start with Excel or Google Sheets), and keep sharing positive content, testimonials, and real allocation stories.
Always reply quickly and professionally to inquiries.
Learn to Hold Great Conversations and Build Strong Relationships
“Real estate is not about houses. It’s about people, trust, and the connections that multiply your influence.”
–– Maximus Eze
Communication, whether written or spoken, is the lifeline of every realtor alive. Communication forms the genesis of every relationship, and it also becomes the adhesive that holds them together.
As a realtor, you must master the art of communication and use it as a tool to get those sales rolling in. You must understand that your prospects/clients are also humans who have issues, needs, and struggles, and they want to share them with genuine friends.
If you can be a true friend who genuinely helps them with some of their problems, they will often buy your properties or refer you to someone who can.
That’s the power of communication and relationship building. Also note that every real estate (high ticket) sale that must happen today and beyond must happen on the basis of a relationship only.
Birthday wishes, holiday texts, and genuine check-in forms and build good rapport, which often converts one buyer into a long-term friend, client and advocate.
Don’t Go Alone. Join Networks and Collaborate
“In business, the lone wolf is fast, but the pack is unstoppable. Success grows where you water others as you grow.”
–– Maximus Eze
I am always astonished to see realtors who are too proud or too shy to ask to partner with other realtors or join other realtor communities. The truth is, you cannot do so much on your own as a Realtor. You need that motivation, and it’s only a community that can afford you that.
Currently in Nigeria, almost every real estate company have a private community of their realtors where they cater to their interests and feedback and keep them updated with new product launches, events, and trainings.
At Win Realty, we operate the Win Associates Program, providing our Realtors (Win Associates) with exceptional care, training, and products. It’s by far one of the most coordinated and fast-growing realtor communities in Nigeria. You can join by filling out this form (please use Eze Maximus as your upline). Smiles.
“Do not forsake the gathering of brethren” isn’t just a Bible verse to encourage people to go to church; it is also a timeless business strategy for realtors that always pays enormous dividends.
Bonus: Always Market Only Genuine, Well-Documented Properties
“A commission earned on dishonesty is money you’ll repay in sleepless nights and a ruined reputation.”
–– Maximus Eze
The real estate graveyard is full of agents who sold land with fake or unclear titles—and spent months at police stations or lost everything to lawsuits. Protect your name, your clients, and your brand.
The headline says it all.
Here is my honest advice:
Please ensure to thoroughly evaluate each company and property before promotion.
If in doubt, walk away. One bad deal can destroy years of effort.
Build your reputation as the “realtor you can trust.” Your name is your most valuable asset.
Mentorship Opportunity (Recommended)
If you want accelerated learning, vetted properties, higher direct and team commissions, and access to Nigeria’s expert trainers, join my mentorship today.
How to Join:
Quick Start Checklist
Make a decision—no more excuses.
Invest in yourself, your tools, and your appearance.
Master product and industry knowledge; sell value, not just products.
Post and engage with prospects every single day.
Build and nurture relationships for repeat/referral business.
Collaborate and join packs—don’t just work alone.
Vet all properties and companies, and never compromise your reputation.
A Thought for Every Realtor:
You are one action away from your next breakthrough, one relationship away from your next deal, and one decision away from the realtor you want to become. Today is the best day to start.
Go ahead, build, learn, take action, and watch your real estate career soar. If you have any questions, share them below or reach out via email. “Believe in your own possibility. The future you want already exists within your daily choices.”
—Maximus Eze
