Day: December 2, 2025

I have always maintained that the best in sales are the best in learning. For 5 years, I have witnessed a pattern become true in that the 80/20 rule is always correct. The 20% of Realtors (those who sell real estate) who are committed to continuos learning make 80% of the commissions in the industry. A commission is a paycheck a salesman receives from selling a product that they don't own. More like a deal maker or a middleman. Anytime I train, the first thing I say after indroduction is; anyday you stopped learning, you stop earning. And how not far fetched that is as I have seen it play out consistently in my career and that of my colleagues and students. In this post I'll be highlighting my highly sought irrefutable sales strategies for Realtors that will always win. These 6 are a part of a larger collection of strategies that I train my inner circle students with. These 6 are so effective that if you are able to effectively apply it daily as you move about your selling, be rest assured that your results will consistently be the upward curve. Let’s cut through the fluff. Here are the six most practical psychology-backed sales strategies you can start using TODAY to win more buyers, earn trust, and build a personal brand that stands out. And don’t miss the bonus at the end—many overlook it, yet it’s the real difference-maker. The “Zero Pressure” Approach: Make an Unforgettable First Impression Here’s my Lagos-tested trick: Drop the pitch. Drop the tension. When a client comes in, I treat them like a long-lost friend. Example: “Oga, no pressure—I just want to hear your story. What brought you here today? If we end up doing business, great. If not, you’ll walk away with better insight, no stress.” Action: Carry something thoughtful—a bottled drink, a local snack, a short WhatsApp tip tailored to their needs. I’ve had deals spark just because I shared a quick property checklist nobody else bothered to offer. People will never forget how you made them feel. Speak to the Buyer’s Unique Buying Style—Be a Real Chameleon Let’s get personal. Remember Chike, the spreadsheet guy? I refused to bore him with “brand hype”—I pulled out spreadsheets, stats, and legal documents. For Amina, who needed emotional assurance, I sent her two WhatsApp voice notes featuring actual clients talking about their peace of mind after closing. Navigating buyers is like danfo driving—switch lanes smoothly or expect bumps. Action: Before you pitch anything, ask “How do you prefer info—quick texts, detailed documents, or real stories?” Get their style, adapt your pitch. Carry both numbers and stories to every presentation. Ask Punchy Questions—And Shut Up Long Enough to Hear Real Answers Most agents fire one generic question and then yack away. Not me. I dig deep. “Madam, what’s your biggest fear about buying in Nigeria?” Wait. Listen. Nod. Echo her words back. Actual story: One client confessed her main goal was to “make my father proud.” That gave me all the ammo I needed—every offer I showed her tied back to legacy and pride. Action: Use the “three-question rule.” After each answer, ask, “Is there any other concern or dream I should know about?” By the third round, the real deal-breaker almost always comes out. Benefits are King—Paint Their Dream Life, Not Just the Bricks Forget specs and features. Sell the future. I say, “Imagine having your doors unlocked by phone, watching your kids play safe—even when you travel. This investment is freedom, peace of mind, the legacy your family will talk about forever.” I’ve sent quick videos of clients dancing in their compound—that emotion closes sales more than any discount! Action: Always ask, “What does the perfect home mean for your daily life?” Then, tailor every pitch and demo to their answer. Use videos, stories, and live demos in your WhatsApp or presentations. Create Honest, Gentle Urgency—Let FOMO Do Some Work I respect Nigerians; we don’t like being rushed, but we hate missing out. Example: “Sir, only two units left at the promo price. Last week, Mrs. Udo almost missed out—her joy today is epic.” Show what not acting means: higher rates, missed perks, or worse, losing their dream property. Action: Share real stories of clients who missed out versus those who acted quickly. Let urgency be about opportunity, not threats or manipulative deadlines. Bake Emotional Connection Into Every Deal—Turn Clients into Friends Ask every time: “What does ownership really mean to you right now?” Let them talk. I’ve seen grown men shed tears when they became landowners, and families jump for joy on handover day. Get those stories (with permission)! Post them to your WhatsApp stories, use them in emails, and share the journey, not just the win. Action: Be the first to congratulate, empathize, and support. Attend handover events, call clients after the sale, send birthday notes. Let every client feel your heart for real estate. Bonus: Ruthlessly Prioritize Hot Prospects—Don’t Chase Every Shadow Early on, I wasted energy chasing every maybe. Now, I focus like a sniper. Ask: “Are you ready to invest in the next 30 days?” If they waffle, tell them “No wahala—I’ll keep you posted as new opportunities come up.” Spend 75%+ of your calls and follow-ups on people who are eager and able to act. You’ll earn respect and avoid burnout. Action: Track all your leads. Use color codes or a CRM app. Call back warm leads twice as often as cold ones. Know when to release and move forward!

Day: December 2, 2025

6 Essential Strategies for Selling Properties

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